Privacy

Last updated: 10 August 2026

LittleCloaks (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit littlecloaks.com, purchase our products, use our services or otherwise communicate with us.

For the purposes of this Privacy Policy, “you” and “your” refers to customers, website visitors and other individuals who interact with us.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, services, technology or legal requirements.

When we make changes, we will update the “Last updated” date displayed at the top of this Privacy Policy.

Personal Information We Collect

The personal information we collect depends on how you interact with LittleCloaks.

Information You Provide to Us

We may collect information that you provide directly to us, including:

Contact information

  • Name
  • Email address
  • Phone number
  • Billing address
  • Shipping address

Order information

  • Products purchased
  • Billing and shipping details
  • Payment confirmation
  • Order history
  • Returns and exchanges

Account information, where applicable

  • Username
  • Password or account credentials
  • Account preferences

Shopping information

  • Products you view
  • Products added to your cart
  • Products added to a wishlist

Customer support information

  • Messages you send to us
  • Questions, feedback or complaints
  • Information you provide when requesting support

You may choose not to provide certain information. However, this may prevent you from using some features of our website or completing a purchase.

Information We Collect Automatically

When you visit our website, we may automatically collect information about your device and how you interact with our website.

This may include:

  • IP address
  • Browser type
  • Device information
  • Network information
  • Pages visited
  • Time spent on our website
  • Products viewed
  • Referring websites
  • General interaction with our website

We may collect this information through cookies, pixels and similar technologies.

Information We Receive From Third Parties

We may receive information from third-party service providers that help us operate our website and business.

These may include providers involved in:

  • Website hosting
  • Payment processing
  • Shipping and fulfilment
  • Email communications
  • Customer support
  • Website analytics
  • Marketing and advertising

Payment providers may collect payment information such as debit or credit card details and billing information to process your transactions.

We generally do not receive or store complete payment card details where those payments are processed directly by a third-party payment provider.

How We Use Your Personal Information

We may use your personal information to:

  • Process and fulfil your orders
  • Process payments
  • Arrange shipping and delivery
  • Manage returns and exchanges
  • Communicate with you about your purchases
  • Respond to enquiries and customer support requests
  • Operate and improve our website
  • Maintain customer accounts
  • Understand how customers use our website
  • Prevent fraud and other unauthorised activity
  • Meet our legal and regulatory obligations
  • Protect our business, customers and website
  • Send marketing communications where permitted

Marketing Communications

We may send you information about LittleCloaks products, promotions, offers and other updates where you have provided consent or where otherwise permitted by law.

You can unsubscribe from promotional emails at any time by using the unsubscribe link contained in our emails.

If you unsubscribe from marketing communications, we may still send you transactional or service-related communications, such as order confirmations, shipping updates or messages relating to your account.

Cookies and Similar Technologies

Like many websites, we use cookies and similar technologies to operate and improve our website.

Cookies may help us:

  • Remember your preferences
  • Keep products in your shopping cart
  • Understand how visitors use our website
  • Analyse website performance
  • Improve our website and products
  • Support advertising and marketing activities

We may also allow third-party service providers to use cookies and similar technologies for services such as website analytics, functionality and advertising.

Most browsers allow you to control or disable cookies through your browser settings.

Disabling certain cookies may affect the operation or functionality of our website.

How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary to operate LittleCloaks and provide our products and services.

These third parties may include:

  • Website hosting and technology providers
  • Payment processors
  • Shipping and delivery providers
  • Fulfilment providers
  • Customer support providers
  • Email and communications providers
  • Analytics providers
  • Marketing and advertising providers
  • Professional advisers such as accountants or legal advisers

We may also disclose personal information:

  • When you request or consent to the disclosure
  • When required or authorised by law
  • To prevent or investigate fraudulent or unlawful activity
  • To protect our rights, customers, property or website
  • In connection with a sale, merger, acquisition or restructuring of our business

We do not intentionally disclose personal information to third parties for purposes unrelated to operating our business or providing our services, except where required or authorised by law.

Third-Party Websites and Services

Our website may contain links to websites or online services operated by third parties.

LittleCloaks does not control those third-party websites and is not responsible for their privacy, security or content.

If you follow a link to another website, we recommend reviewing that website’s privacy policy before providing personal information.

Product Reviews and User-Generated Content

Our website may allow customers to submit product reviews or other content.

Information that you choose to post publicly may be visible to other website visitors.

Please avoid including personal, sensitive or confidential information in public reviews or other publicly accessible content.

Children’s Privacy

LittleCloaks sells products intended for children, but our website and purchasing services are intended for use by adults.

We do not knowingly collect personal information directly from children.

If you are a parent or guardian and believe that a child has provided personal information directly to us without appropriate consent, please contact us so that we can review and, where appropriate, delete the information.

Security

We take reasonable steps to protect personal information against misuse, interference, loss, unauthorised access, modification and disclosure.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

You should avoid sending sensitive or confidential information through unsecured communication channels.

Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required by law.

How long we retain information may depend on factors such as:

  • Maintaining customer and order records
  • Providing customer support
  • Processing returns or disputes
  • Meeting tax, accounting or other legal requirements
  • Protecting against fraud
  • Enforcing our agreements and policies

When information is no longer reasonably required, we may delete, destroy or de-identify it where appropriate.

Accessing and Correcting Your Personal Information

You may contact us if you would like to request access to personal information we hold about you or ask us to correct information that is inaccurate, incomplete or out of date.

We may need to verify your identity before processing certain requests.

Depending on applicable law and the circumstances, there may be situations where we are unable to provide access to certain information.

Your Privacy Choices

You may be able to:

  • Update or correct your information
  • Unsubscribe from marketing communications
  • Adjust cookie settings through your browser
  • Contact us with questions about how your personal information is handled

Where we rely on your consent to process certain personal information, you may also be able to withdraw that consent.

Complaints

If you have a concern or complaint about how LittleCloaks has handled your personal information, please contact us using the details below.

We will take reasonable steps to review and respond to your concern.

Contact Us

If you have questions about this Privacy Policy, your personal information or our privacy practices, please contact us:

LittleCloaks
Website: littlecloaks.com
Email: [email protected]
Location: Victoria, Australia